| 1 | recognise when customers may be difficult to deal with | 1.1 | recognise types of customer behaviour that are difficult to deal with |
| 1.2 | identify aspects of their organisation’s services or products that make it difficult to deal with customers |
| 1.3 | identify the signs and signals that indicate a customer may be difficult to deal with |
| 1.4 | put themself in their customer’s position and see the situation from the customer’s point of view |
| 1.5 | identify reasons why their customers may be behaving in a way that is difficult to deal with |
| 1.6 | recognise the limits of difficult customer behaviour that their organisation will tolerate |
| 1.7 | identify things that they may do or say that will provoke difficult responses from their customer |
| 2 | deal with difficult customers | 2.1 | listen patiently to what their customer wants to tell them |
| 2.2 | use direct and factual questions about their customer’s feelings and what has happened to identify what might satisfy the customer |
| 2.3 | check their understanding of their customer’s concerns by describing their view of the situation and options that might be available |
| 2.4 | express empathy with their customer without necessarily admitting fault on the part of their organisation |
| 2.5 | give clear statements or explanations of their organisation’s position |
| 2.6 | agree a way forward that balances customer satisfaction with the needs of their organisation |
| 2.7 | enlist help from colleagues if options for action are outside of their authority |
| 2.8 | summarise clearly actions to be taken and reasons for those actions to complete the customer transaction |
| 2.9 | advise their manager or the appropriate colleagues if the customer is likely to re-open the matter with them |
| 2.10 | take any necessary action to protect their own safety or that of other customers or colleagues from a difficult customer |
| 3 | understand how to deliver customer service to difficult customers | 3.1 | describe the types of customer behaviour that they personally find difficult to deal with |
| 3.2 | identify reasons why some aspect of their organisation’s services or products may provoke difficult behaviour from customers |
| 3.3 | identify reasons why their customer’s own actions may cause them to behave in a way that is difficult to deal with |
| 3.4 | explain the meaning of having empathy for a customer’s feelings |
| 3.5 | identify who can be asked for help when dealing with a difficult customer |
| 3.6 | explain the difference between assertive, aggressive and passive behaviour |
| 3.7 | describe the importance of not simply quoting their organisation’s rules and procedures to counter their customer’s difficult behaviour |
| 3.8 | state their organisation’s limits of what will be tolerated from difficult customers before the transaction or relationship is closed |
| 3.9 | explain the importance of giving their manager or the appropriate colleagues notice of any further approaches from a difficult customer |
| 3.10 | identify when it might be necessary to take action to protect their own safety or that of other customers or colleagues from a difficult customer |