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Understand the importance to the organisation in providing excellent customer service in the hospitality, leisure, travel and tourism industries
Describe the role of the organisation in relation to customer service
Identify the characteristics and benefits of excellent customer service
Give examples of internal and external customers in the industries
Describe the importance of product knowledge and sales to organisational success
Describe the importance of organisational procedures for customer service
Understand the role of the individual in delivering customer service in the hospitality, leisure, travel and tourism industries
Identify the benefits of excellent customer service for the individual
Describe the importance of positive attitude, behaviour and motivation in providing excellent customer service
Describe the importance of personal presentation within the industries
Explain the importance of using appropriate types of communication
Describe the importance of effective listening skills
Understand the importance of customers’ needs and expectations in the hospitality, leisure, travel and tourism industries
Identify what is meant by customer needs and expectations in the industries
Identify the importance of anticipating and responding to varying customers’ needs and expectations
Describe the factors that influence the customers’ choice of products and services
Describe the importance of meeting and exceeding customer expectations
Describe the importance of dealing with complaints in a positive manner
Explain the importance of complaint handling procedures