View Unit : Help customers to choose products in a retail environment

Unit

Unit Reference Number

T/503/5685

Qualification Framework

QCF

Title

Help customers to choose products in a retail environment

Unit Level

Level 2

Unit Sub Level

None

Guided Learning Hours

Unit Credit Value

Date of Withdrawal

SSAs

7.1 Retailing and Wholesaling

Unit Grading Structure

Pass

Assessment Guidance

Workplace assessment of occupational competence is required. This must be carried out in line with the guidance available from the Learning Provider’s section of Skillsmart Retail’s website (www.skillsmartretail.com). The guidance consists of: Assessment Principles; a booklet containing assessment guidance for each unit; and a list of some agreed equivalences between previous and current versions of units.

View Unit's Qualifications

Learning Outcomes and Assessment Criteria

Learning Outcome - The learner will:		Assessment Criterion - The learner can:
1	Understand the importance of focusing on the individual customer’s requirements	1.1	explain the importance of customer confidence and loyalty to the business
1		1.2	explain the importance of focusing on the product features and benefits that interest the individual customer
2	Know how sales are confirmed with the customer and closed	2.1	describe how to recognise buying signals
2	Know how sales are confirmed with the customer and closed	2.2	describe techniques for closing the sale
3	Be able to find out what products customers may be interested in buying	3.1	ask customers questions to find out: what they are looking for which product features and benefits interest them
4	Be able to help customers to choose the products that best meet their needs	4.1	describe relevant product features and benefits accurately in ways that attempt to help customers to differentiate between products
		4.2	give customers the opportunity to evaluate products and ask questions
		4.3	respond to customers’ questions in ways that attempt to encourage sales and promote goodwill
5	Be able to close sales	5.1	confirm customers’ buying decisions
		5.2	use questioning techniques to ascertain whether customers need any associated or additional products
		5.3	explain to customers any customer rights that apply to their purchases
		5.4	ensure that customers know where to pay for their purchases

Equivalent Units

There are no equivalences to display.