| 1 | communicate effectively with customers | 1.1 | listen actively to what customers are saying |
| 1.2 | identify the most important things that customers are telling them |
| 1.3 | respond appropriately to what customers are telling them |
| 1.4 | check that they understand what customers are telling them and make sure it is really what they mean |
| 1.5 | summarise information for customers |
| 1.6 | explain in a way that is clear and does not cause offence when they cannot help a customer |
| 1.7 | use appropriate body language when communicating with customers |
| 1.8 | read customers’ body language to help them understand their feelings and wishes |
| 1.9 | deal with customers in a respectful, helpful and professional way at all times |
| 1.10 | help to give good customer service by passing messages to colleagues |
| 2 | understand how to communicate effectively with customers | 2.1 | identify the difference between hearing and listening |
| 2.2 | explain how to listen actively |
| 2.3 | describe how to read both positive and negative body language |
| 2.4 | explain how to use body language effectively |
| 2.5 | state how to use questions to check that they understand what customers are telling them |
| 2.6 | identify the difference between negative and positive language |
| 2.7 | explain how to summarise |
| 2.8 | explain why it is important to speak clearly |
| 2.9 | explain why it is important to use words that the customer will understand |
| 2.10 | describe how to communicate with customers who have language, dialect or accents that are different from theirs |
| 2.11 | explain why the way things are said, and the tone of voice, affects the way a customer experiences customer service |
| 2.12 | identify what information is helpful to pass on in messages to colleagues so that customers receive good service |