View Unit : Promote the store's credit card to customers

Unit

Unit Reference Number

M/600/2307

Qualification Framework

QCF

Title

Promote the store's credit card to customers

Unit Level

Level 2

Unit Sub Level

None

Guided Learning Hours

Unit Credit Value

Date of Withdrawal

31-Dec-2013

SSAs

7.1 Retailing and Wholesaling

Unit Grading Structure

Pass

Assessment Guidance

This unit requires workplace assessment of occupational competence.

View Unit's Qualifications

Learning Outcomes and Assessment Criteria

Learning Outcome - The learner will:		Assessment Criterion - The learner can:
1	Know how to promote the store’s credit card to customers	1.1	show that they know the benefits to their store of having card holders
		1.2	show that they know the opportunities they can take to ask if customers are already card holders
		1.3	show that they know friendly and engaging questioning techniques they can use to find out if customers are card holders
		1.4	show that they know the benefits to the customer of having the store’s credit card
		1.5	show that they know how to explain in a persuasive manner the benefits to customers of being card holders
		1.6	show that they know who is eligible to apply for the card
		1.7	show that they know the features of their store’s credit card including: • the costs involved • the repayment terms • the customer’s right to cancel the card
		1.8	show that they know typical concerns which customers might have about the card
		1.9	show that they know how to respond to customers’ concerns honestly whilst continuing to stress the benefits of the card
		1.10	show that they know why it is important to the business to make existing card holders feel special and to continue to promote the benefits of the card to existing card holders
2	Promote the store’s credit card to customers	2.1	take suitable opportunities and use effective questioning techniques to find out if customers have credit cards with the learner’s store
		2.2	where customers aren’t already card holders, explain in a persuasive manner about the benefits to customers of having the card
		2.3	where customers are already card holders, acknowledge this and remind such customers in a friendly and persuasive manner of the benefits of using the card
		2.4	where customers express an interest in having the card, give clear and factually accurate information about the features of the card including: • the costs involved • the repayment terms • the customer’s right to cancel the card
		2.5	where customers express concern about the card, address these concerns honestly whilst continuing to stress the benefits of the card

Equivalent Units

There are no equivalences to display.