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Understand customers’ requirements for cosmetics for different purposes and occasions
Describe the different types of make-up products that are available to customers
Describe the consultation techniques used to identify customers’ requirements for cosmetics
Describe the factors that should be taken into account when selecting cosmetic products for a customer
Understand the factors to take into account when deciding whether to apply cosmetics to a customer
Identify the factors to be taken into account when deciding whether cosmetics can be applied to a customer, including legal considerations
Identify the situations where the beauty consultant may need to suggest that the customer seeks medical advice
Understand the importance of product knowledge to the beauty consultant’s role
Explain why product knowledge is important in the retail sale of cosmetics
Explain why it is important to understand the laws governing the application and sale of cosmetics
Know the techniques used to demonstrate cosmetics
State the preparation for self, customer and area when demonstrating cosmetic application
State the purpose of tools used to apply cosmetics
Describe the techniques used by beauty consultants when applying cosmetics to customers