| 1 | Understand how the display of goods can promote sales | 1.1 | explain how different types of display help the store to reach its sales targets |
| 1.2 | explain how the way that information is positioned within displays can help to promote sales |
| 1.3 | explain how the layout of the selling area affects sales |
| 2 | Understand legal and organisational requirements for displaying goods | 2.1 | explain the organisational and legal requirements for displaying descriptions and prices of goods |
| 2.2 | explain the organisation’s standards for putting displays together, including standards for cleaning and preparation |
| 2.3 | explain the security, health and safety requirements and procedures relating to displaying goods |
| 2.4 | explain customers’ legal rights in relation to the display of goods |
| 3 | Be able to organise staff to display goods for retail sale | 3.1 | explain to staff the purpose of the display and the requirements and standards it must meet, including standards for health and safety and security |
| 3.2 | ask staff questions to check their understanding of the requirements and standards for the display |
| 3.3 | ensure that staff prepare the display area: - safely
- with the minimum of inconvenience to customers
|
| 3.4 | ensure that staff put the display together: - safely
- with the minimum of inconvenience to customers
|
| 3.5 | explain the importance of consulting an authorised decision-maker before modifying or changing the display |
| 3.6 | ensure that the records kept of displays are in line with organisational procedures |
| 4 | Be able to evaluate the effectiveness of displays | 4.1 | evaluate the effectiveness of displays in relation to: - their intended purpose
- legal and organisational requirements and standards
|
| 4.2 | evaluate information within displays to ensure that its content and position are: - legally compliant
- likely to promote sales
|
| 4.3 | ask staff for suggestions for making the display more appealing to customers |
| 4.4 | explain the importance of dealing promptly with any risks to security or health and safety that arise when evaluating displays |
| 5 | Be able to maintain the required quantity and quality of goods on display | 5.1 | provide accurate, up-to-date pricing information to the staff who need it |
| 5.2 | monitor price marking to ensure that it is correct |
| 5.3 | resolve any pricing problems that arise |
| 5.4 | develop stock replenishment plans to maintain the required quantity and quality of goods on display |
| 5.5 | organise the removal of stock of unsaleable quality from display |