View Unit : Develop and implement marketing plans

Unit

Unit Reference Number

K/600/9790

Qualification Framework

QCF

Title

Develop and implement marketing plans

Unit Level

Level 4

Unit Sub Level

None

Guided Learning Hours

Unit Credit Value

Date of Withdrawal

SSAs

1.4 Public Services, 14.1 Foundations For Learning and Life, 15.2 Administration, 15.3 Business Management, 15.4 Marketing and Sales

Unit Grading Structure

Pass

Assessment Guidance

n/a

Learning Outcomes and Assessment Criteria

Learning Outcome - The learner will:		Assessment Criterion - The learner can:
1	Be able to identify and prioritise marketing objectives for own area of responsibility.	1.1	Analyse the organisation’s business plan to identify marketing objectives for own area of responsibility.
		1.2	Explain the organisation’s culture, vision and values.
		1.3	Analyse and prioritise marketing objectives.
2	Be able to produce a marketing strategy in own area of responsibility.	2.1	Describe and evaluate the target markets for own organisation’s products or services.
		2.2	Identify and consult with marketing specialists if required.
		2.3	Identify marketing tools and models to develop a strategy.
		2.4	Develop a marketing strategy based on key success criteria for own area of responsibility.
3	Be able to produce and implement a marketing plan for own area of responsibility.	3.1	Evaluate the resource requirements for the marketing plan.
		3.2	Produce a marketing plan based on the strategy.
		3.3	Agree roles and responsibilities of stakeholders.
		3.4	Communicate the marketing plan with key stakeholders.
4	Monitor and evaluate the marketing plan in own area of responsibility.	4.1	Monitor progress of the marketing plan against business objectives.
		4.2	Assess and evaluate the impact of the marketing plan.
		4.3	Revise future marketing plans based on the impact evaluation.

Equivalent Units

There are no equivalences to display.