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Be able to identify and prioritise marketing objectives for own area of responsibility.
Analyse the organisation’s business plan to identify marketing objectives for own area of responsibility.
Explain the organisation’s culture, vision and values.
Analyse and prioritise marketing objectives.
Be able to produce a marketing strategy in own area of responsibility.
Describe and evaluate the target markets for own organisation’s products or services.
Identify and consult with marketing specialists if required.
Identify marketing tools and models to develop a strategy.
Develop a marketing strategy based on key success criteria for own area of responsibility.
Be able to produce and implement a marketing plan for own area of responsibility.
Evaluate the resource requirements for the marketing plan.
Produce a marketing plan based on the strategy.
Agree roles and responsibilities of stakeholders.
Communicate the marketing plan with key stakeholders.
Monitor and evaluate the marketing plan in own area of responsibility.
Monitor progress of the marketing plan against business objectives.
Assess and evaluate the impact of the marketing plan.
Revise future marketing plans based on the impact evaluation.