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Understand promotion of product in the UK music Industry and apply techniques in a variety of contexts.
Explain the marketing strategy for an agreed product that should include a range of physical and digital promotional devices.
Implement a promotional campaign via appropriate promotional methodology (e.g. The Promotion Mix) for an agreed musical product or service.
Produce a Promotion Portfolio for the campaign in 1.2 that identifies the marketplace and appropriate audience for the product and includes examples of promotional materials.
Evaluate learning from the unit by creating or contributing to a career focussed action plan that highlights how they might use promotion techniques learned to their own products in the future.