View Unit : Promote loyalty schemes to customers in a retail environment

Unit

Unit Reference Number

J/503/5691

Qualification Framework

QCF

Title

Promote loyalty schemes to customers in a retail environment

Unit Level

Level 2

Unit Sub Level

None

Guided Learning Hours

Unit Credit Value

Date of Withdrawal

SSAs

7.1 Retailing and Wholesaling

Unit Grading Structure

Pass

Assessment Guidance

Workplace assessment of occupational competence is required. This must be carried out in line with the guidance available from the Learning Provider’s section of Skillsmart Retail’s website (www.skillsmartretail.com). The guidance consists of: Assessment Principles; a booklet containing assessment guidance for each unit; and a list of some agreed equivalences between previous and current versions of units.

View Unit's Qualifications

Learning Outcomes and Assessment Criteria

Learning Outcome - The learner will:		Assessment Criterion - The learner can:
1	Understand the benefits to the organisation of signing customers up to the organisation’s loyalty scheme	1.1	explain the benefits to the organisation of signing customers up to the loyalty scheme
2	Understand the importance of giving customers a good impression when promoting the organisation’s loyalty scheme	2.1	explain the importance of treating customers politely and in a way that promotes goodwill, when promoting the loyalty scheme to them
3	Be able to communicate to customers the features and benefits of the organisation’s loyalty scheme	3.1	ask customers questions to determine: if they are members of the organisation’s loyalty scheme if they are interested in joining the organisation’s loyalty scheme
		3.2	describe to customers the benefits to them of joining the loyalty scheme, including any current special offers relating to the scheme
		3.3	respond to any customer queries concerning the loyalty scheme while highlighting the benefits of joining it
		3.4	provide customers with any information they need about the scheme to help them to decide whether to join it
4	Be able to gain customers’ commitment to the organisation’s loyalty scheme	4.1	ask customers who are showing signs of interest to sign up for the loyalty scheme
		4.2	provide the loyalty scheme membership application to customers
		4.3	provide customers with information on how to complete their application for the loyalty scheme

Equivalent Units

There are no equivalences to display.