View Unit : Music Marketing and Promotion

Unit

Unit Reference Number

H/601/7113

Qualification Framework

QCF

Title

Music Marketing and Promotion

Unit Level

Level 2

Unit Sub Level

None

Guided Learning Hours

Unit Credit Value

Date of Withdrawal

SSAs

9.1 Performing Arts

Unit Grading Structure

Pass

Assessment Guidance

n/a

Learning Outcomes and Assessment Criteria

Learning Outcome - The learner will:		Assessment Criterion - The learner can:
1	Understand marketing and promotional processes as applied to a promotional campaign for an artist in the UK music industry.	1.1	Compare a range of promotional materials from within an existing campaign and comment on the following: a. the intended target audience and the effectiveness of the materials in relation to them; b. improvements that could be made in the materials.
1		1.2	Produce own promotional materials appropriate to the target audience identified in 1.1.

Equivalent Units

There are no equivalences to display.