| 1 | plan improvements in customer service based on customer feedback | 1.1 | gather feedback from customers that will help to identify opportunities for customer service improvement |
| 1.2 | analyse and interpret feedback to identify opportunities for customer service improvements and propose changes |
| 1.3 | discuss with others the potential effects of any proposed changes for their customers and their organisation |
| 1.4 | negotiate changes in customer service systems and improvements with somebody with sufficient authority to approve trial or full implementation of the change |
| 2 | implement changes in customer service | 2.1 | organise the implementation of authorised changes |
| 2.2 | implement the changes following organisational guidelines |
| 2.3 | inform people inside and outside their organisation who need to know of the changes being made and the reasons for them |
| 2.4 | monitor early reactions to changes and make appropriate fine-tuning adjustments |
| 3 | review changes to promote continuous improvement | 3.1 | collect and record feedback on the effects of changes |
| 3.2 | analyse and interpret feedback and share their findings on the effects of changes with others |
| 3.3 | summarise the advantages and disadvantages of the changes |
| 3.4 | use their analysis and interpretation of changes to identify opportunities for further improvement |
| 3.5 | present these opportunities to somebody with sufficient authority to make them happen |
| 4 | understand how to promote continuous improvement | 4.1 | review how service improvements in their area affect the balance between overall customer satisfaction, the costs of providing service and regulatory requirements |
| 4.2 | explain how customer experience is influenced by the way service is delivered |
| 4.3 | explain how to collect, analyse and present customer feedback |
| 4.4 | explain how to make a business case to others to bring about change in the products or services they offer |