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Understand the main types of market research used to make marketing decisions
describe types of market research
explain how different market research methods have been used to make a marketing decision within a selected situation or business.
Be able to plan research
plan market research for a selected product/ service using appropriate methods of data collection
Be able to carry out research
Conduct primary and secondary research for a selected product/service making use of identifiable sampling techniques.
Be able to interpret research findings.
interpret findings from the research presenting them clearly in an appropriate format.