View Unit : Market Research in Business

Unit

Unit Reference Number

H/502/5427

Qualification Framework

QCF

Title

Market Research in Business

Unit Level

Level 3

Unit Sub Level

None

Guided Learning Hours

Unit Credit Value

Date of Withdrawal

SSAs

15.3 Business Management, 15.4 Marketing and Sales

Unit Grading Structure

Pass

Assessment Guidance

N/A

Learning Outcomes and Assessment Criteria

Learning Outcome - The learner will:		Assessment Criterion - The learner can:
1	Understand the main types of market research used to make marketing decisions	1.1	describe types of market research
1		1.2	explain how different market research methods have been used to make a marketing decision within a selected situation or business.
2	Be able to plan research	2.1	plan market research for a selected product/ service using appropriate methods of data collection
3	Be able to carry out research	3.1	Conduct primary and secondary research for a selected product/service making use of identifiable sampling techniques.
4	Be able to interpret research findings.	4.1	interpret findings from the research presenting them clearly in an appropriate format.

Equivalent Units

There are no equivalences to display.