View Unit : Understand the marketing and promotion of music products

Unit

Unit Reference Number

F/601/6700

Qualification Framework

QCF

Title

Understand the marketing and promotion of music products

Unit Level

Level 2

Unit Sub Level

None

Guided Learning Hours

Unit Credit Value

Date of Withdrawal

SSAs

9.2 Crafts, Creative Arts and Design

Unit Grading Structure

Pass

Assessment Guidance

Learning Outcomes and Assessment Criteria

Learning Outcome - The learner will:		Assessment Criterion - The learner can:
1	Understand the roles and responsibilities of a music marketing team	1.1	Identify and explain the different roles and responsibilities within a music marketing team
2	Understand the approaches used to market and promote music products	2.1	Describe the marketing process and the methods that are commonly used to market music products
		2.2	Describe the main factors that can affect the success of a marketing campaign in the music industry
		2.3	Describe the promotional techniques that are most commonly used in the music industry
		2.4	Describe the different types of press and the different media and promotional products, magazines and contacts in the music industry
		2.5	Describe the life-cycle of the record release
3	Understand the financial aspects of a marketing campaign	3.1	Explain the financial implications for a marketing campaign and the importance of sponsorship
3	Understand the financial aspects of a marketing campaign	3.2	Identify the different types of income streams and benefits available to the music industry
4	Understand the regulatory requirements for advertising	4.1	Identify the relevant regulatory authorities for advertising
		4.2	Identify the specific regulations in regard to advertising (e.g. Disability Discrimination Act, Advertising Standards Code of Practice, etc)
		4.3	Explain why it is important to comply with relevant regulation when advertising products in the music industry

Equivalent Units

There are no equivalences to display.