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Assessment to be based on naturally occurring evidence or realistic work environment
Be able to review the benefits and costs of advertising business products or services.
Analyse the ways in which advertising can benefit and promote the business.
Evaluate the potential of different advertising methods and media to promote the business.
Compare and contrast the advantages and disadvantages of using different methods and media.
Be able to place an advertisement that promotes the business effectively.
Select a design for an advertisement and explain how its features will convey the key messages to attract customer attention.
Explain how the advertisement conveys the desired business image and unique selling point (USP) of the products or services.
Decide where and how to place the advertisement to achieve the best response from customers and give a rationale for the decisions made.
Explain how the advertisement complies with the requirements of the Advertising Standards Authority.
Negotiate terms with the aim of achieving a deal for advertising that is cost-effective and appropriate to the business.
Be able to deal with the results of advertising.
Check if the stock and resources available to the business are sufficient to meet increased sales.
Take steps to ensure that the increased resources and stock are available when needed.
Be able to monitor and review the success of an advertisement.
Compare different methods of monitoring the success of an advertisement, including different means of obtaining customer feedback.
Monitor the success of an advertisement in promoting the products or services, allowing time to produce worthwhile results.
Evaluate the results of monitoring and give a rationale for continuing or using alternative methods of promoting the products or services of the business.