View Unit : Follow guidelines for planning and preparing visual merchandising displays

Unit

Unit Reference Number

F/500/4939

Qualification Framework

QCF

Title

Follow guidelines for planning and preparing visual merchandising displays

Unit Level

Level 2

Unit Sub Level

None

Guided Learning Hours

Unit Credit Value

Date of Withdrawal

31-Dec-2013

SSAs

7.1 Retailing and Wholesaling

Unit Grading Structure

Pass

Assessment Guidance

This unit requires workplace assessment of occupational competence.

View Unit's Qualifications

Learning Outcomes and Assessment Criteria

Learning Outcome - The learner will:		Assessment Criterion - The learner can:
1	Know how to interpret design briefs for retail displays	1.1	show that they know the role of displays in marketing, promotional and sales campaigns and activities
		1.2	show that they know the importance and content of the design brief
		1.3	show that they know how to use the design brief to identify what is needed for the display
		1.4	show that they know different approaches to designing displays for different types of merchandise, and why these are effective
		1.5	show that they know how to evaluate the potential places to put the display so as to meet the design brief
		1.6	show that they know the company’s policies for visual design
2	Know how to get hold of merchandise and props to be featured in retail displays	2.1	show that they know the role of displays in marketing, promotional and sales campaigns and activities
		2.2	show that they know how to use the design brief to identify what they need for the display
		2.3	show that they know the different approaches to designing displays for different types of merchandise, and why these are effective
		2.4	show that they know how light, colour, texture, shape and dimension combine to achieve the effects needed
		2.5	show that they know how to assess the potential of places to put displays to meet the design brief
		2.6	show that they know company policies for visual design
		2.7	show that they know the merchandiser or buyer that the learner needs to consult about merchandise and props
		2.8	show that they know how to arrange delivery of merchandise and monitor the progress of deliveries
		2.9	show that they know why they must update stock records to account for merchandise on display, and how to do this
3	Interpret design briefs for retail displays	3.1	identify the purpose, content and style of the display
		3.2	identify the equipment, materials, merchandise and props needed to create and install the display and the dates for completing it
		3.3	evaluate whether the place they plan to put the display is likely to fulfil the design brief
		3.4	create new and effective ways of improving the visual effect of displays, within the limits of the design brief, the company’s visual design policies and the authority the learner has
4	Get hold of merchandise and props to be featured in retail displays	4.1	confirm that the features of merchandise and props shown in the design brief are those most likely to attract customers’ attention
		4.2	identify other merchandise and props when those originally specified are not available or not suitable, and agree alternative selections with the right person
		4.3	agree arrangements for delivery of merchandise and props with the right people, allowing enough time for deliveries to arrive before the display must be installed
		4.4	check the progress of deliveries and take suitable action if delays seem likely
		4.5	update stock records to account for merchandise on display

Equivalent Units

There are no equivalences to display.