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Assessment to be based on naturally occurring evidence or realistic work environment
Understand how to assess the market for selling your product or service
Assess the advantages and disadvantages of different methods of selling your product or service
Assess the impact of these different methods on the potential volume of sales
Understand the importance of setting sales targets for your business
Explain why it is important to set sales targets for your business
Set sales targets that take account of sales forecasts, profit margins and cash flow and determine a possible timescale to meet them
Produce a sales plan and include all the information needed to show the basis for your decisions