| 1 | Understand the importance of visual merchandising displays and design briefs | 1.1 | explain the role of visual merchandising displays in marketing, promotional and sales campaigns and activities |
| 1.2 | explain the importance of the design brief in creating visual merchandising displays |
| 2 | Understand the selection of approaches and effects in visual merchandising displays | 2.1 | explain why different approaches are needed for displays of different types of merchandise |
| 2.2 | explain how light, colour, texture, shape and dimension combine to achieve different effects |
| 3 | Understand the sourcing of merchandise and props to be featured in visual merchandising displays | 3.1 | explain how to use a design brief to identify the items needed for a display |
| 3.2 | explain how different types of merchandise and props can attract customers’ attention |
| 3.3 | explain the importance of updating stock records to account for merchandise on display |
| 4 | Be able to plan visual merchandising displays to fulfil a design brief | 4.1 | select display locations that enable the design brief to be fulfilled |
| 4.2 | create ideas for improving the visual effect of displays, ensuring such ideas: - create the required effect
- are within the limits of the design brief
- are within the limits of the organisation’s visual design policies
- are within the limits of own authority
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| 5 | Be able to source merchandise and props to be featured in visual merchandising displays | 5.1 | agree alternative selections of merchandise and props with the designated person, when those originally specified are unavailable or unsuitable |
| 5.2 | agree arrangements with suppliers for delivery of merchandise and props |
| 5.3 | plan enough time for deliveries of merchandise and props to arrive before the display must be installed |
| 5.4 | check the progress of deliveries of merchandise and props |
| 5.5 | take action to resolve the situation when delays to deliveries of merchandise and props seem likely |
| 5.6 | update stock records to account for merchandise on display |