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View Unit : Follow guidelines for planning and preparing visual merchandising displays

Unit
Unit Reference Number
D/503/5695
Qualification Framework
QCF
Title
Follow guidelines for planning and preparing visual merchandising displays
Unit Level
Level 2
Unit Sub Level
None
Guided Learning Hours
22
Unit Credit Value
5
Date of Withdrawal
SSAs
7.1 Retailing and Wholesaling
Unit Grading Structure
Pass
Assessment Guidance

Workplace assessment of occupational competence is required.  This must be carried out in line with the guidance available from the Learning Provider’s section of Skillsmart Retail’s website (www.skillsmartretail.com).  The guidance consists of: Assessment Principles; a booklet containing assessment guidance for each unit; and a list of some agreed equivalences between previous and current versions of units.

Learning Outcomes and Assessment Criteria
Learning Outcome - The learner will:Assessment Criterion - The learner can:
1

Understand the importance of visual merchandising displays and design briefs

1.1

explain the role of visual merchandising displays in marketing, promotional and sales campaigns and activities

1.2

explain the importance of the design brief in creating visual merchandising displays

2

Understand the selection of approaches and effects in visual merchandising displays

2.1

explain why different approaches are needed for displays of different types of merchandise

2.2

explain how light, colour, texture, shape and dimension combine to achieve different effects

3

Understand the sourcing of merchandise and props to be featured in visual merchandising displays

3.1

explain how to use a design brief to identify the items needed for a display

3.2

explain how different types of merchandise and props can attract customers’ attention

3.3

explain the importance of updating stock records to account for merchandise on display

4

Be able to plan visual merchandising displays to fulfil a design brief

4.1

select display locations that enable the design brief to be fulfilled

4.2

create ideas for improving the visual effect of displays, ensuring such ideas:

  • create the required effect
  • are within the limits of the design brief
  • are within the limits of the organisation’s visual design policies
  • are within the limits of own authority
5

Be able to source merchandise and props to be featured in visual merchandising displays

5.1

agree alternative selections of merchandise and props with the designated person, when those originally specified are unavailable or unsuitable

5.2

agree arrangements with suppliers for delivery of merchandise and props

5.3

plan enough time for deliveries of merchandise and props to arrive before the display must be installed

5.4

check the progress of deliveries of merchandise and props

5.5

take action to resolve the situation when delays to deliveries of merchandise and props seem likely

5.6

update stock records to account for merchandise on display

Equivalent Units
There are no equivalences to display.
2.1.3.0L