View Unit : Introduction to Advertising

Unit

Unit Reference Number

A/602/4777

Qualification Framework

QCF

Title

Introduction to Advertising

Unit Level

Level 1

Unit Sub Level

None

Guided Learning Hours

Unit Credit Value

Date of Withdrawal

SSAs

9.3 Media and Communication

Unit Grading Structure

Pass

Assessment Guidance

N/A

Learning Outcomes and Assessment Criteria

Learning Outcome - The learner will:		Assessment Criterion - The learner can:
1	Be able to distinguish advertisements from other media content.	1.1	. Identify an example of an advertisement in two different media formats.
1		1.2	. State how the advertisements can be distinguished as such from other media content.
2	Understand how advertisements are used to sell products.	2.1	. Identify the product(s) and features in at least two contrasting advertisements.
		2.2	. Give at least two contrasting examples of how an advertiser has attempted to appeal to a specific audience.
		2.3	. Outline own ideas for advertising a specific product.

Equivalent Units

There are no equivalences to display.