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The Register of Regulated Qualifications

View Unit : Understanding visual merchandising for retail business

Unit
Unit Reference Number
A/600/0656
Qualification Framework
QCF
Title
Understanding visual merchandising for retail business
Unit Level
Level 2
Unit Sub Level
None
Guided Learning Hours
39
Unit Credit Value
4
Date of Withdrawal
SSAs
7.1 Retailing and Wholesaling
Unit Grading Structure
Pass
Assessment Guidance

Learning Outcomes and Assessment Criteria
Learning Outcome - The learner will:Assessment Criterion - The learner can:
1

Understand the importance window displays have in translating the retailer’s identity to the customer

1.1

Describe how to translate brand image to the customer through window displays

1.2

Describe the different types of visual messages that retailers can showcase through window displays

2

Understand how events and props are used to promote merchandise in a retail environment

2.1

Describe how different seasonal and calendar events are applied through window and/or in-store displays in order to support brand identity

2.2

Explain how different props can be used in window and/or in-store displays to support brand identity

3

Understand how to plan and install window and store displays

3.1

Identify the basic principles of colour theory

3.2

Identify basic design principles and elements used in retail displays

3.3

Describe the methods used to produce and record simple design plans

3.4

Describe how to make best use of the space allocated

3.5

Describe basic principles for preparing fixtures and fittings and installing props safely

3.6

Identify the tools and equipment required to install a themed display

4

Understand how floor layouts and product adjacencies maximise sales

4.1

Describe why it is important to change a floor layout in order to maximise sales

4.2

Describe what is meant by ‘product adjacencies’

4.3

Describe the benefits of displaying specific products in different locations

5

Understand the importance of product preparation and handling

5.1

Explain why products may need cleaning and polishing before being displayed

5.2

Describe why it is important to handle products carefully

Equivalent Units
There are no equivalences to display.
2.4.6.0L