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Understand the basic composition and structure of the skin
Describe the structure of the skin
Describe how skin cells renew themselves
Describe the principal skin types and their characteristics
Outline common skin conditions which may restrict or prevent product use
Identify the situations where the beauty consultant may need to suggest that the customer seeks medical advice
Understand skin care products and the selection of products to suit the customer’s skin type
Explain why it is important to provide the best possible advice and information when selling skin care products
Describe the features and benefits of skin care products and their use with different skin types
Describe how skin analysis can help in selecting suitable products for the customer
Describe the factors that should be considered during skin analysis and explain their significance
Understand how to help customers to choose skin care products
Describe effective questioning techniques used to establish customers’ requirements for skin care products
Describe ways of helping customers to understand the features and benefits of skin care products
Describe opportunities for selling additional or associated products