| 1 | Know how to identify opportunities to increase retail sales of particular products | 1.1 | show that they know seasonal trends and how these affect opportunities for sales |
| 1.2 | show that they know the difference between the features and benefits of products |
| 1.3 | show that they know how they can promote the features and benefits of products to customers |
| 1.4 | show that they know how to estimate and compare the potential of promotional opportunities to increase sales |
| 1.5 | show that they know who to approach about promotional opportunities the learner has identified |
| 2 | Know how to promote particular retail products | 2.1 | show that they know techniques for encouraging customers to buy the product being promoted |
| 2.2 | show that they know techniques for building customers’ interest in regularly buying in future the product being promoted |
| 2.3 | show that they know the information that is relevant in evaluating the success of promotions, and who needs this information |
| 2.4 | show that they know how to evaluate and record the results of promotions |
| 3 | Identify opportunities to increase retail sales of particular products | 3.1 | identify promotional opportunities and estimate the potential of these to increase sales |
| 3.2 | identify promotional opportunities which offer the greatest potential to increase sales |
| 3.3 | report promotional opportunities to the right person |
| 3.4 | fill in the relevant records fully and accurately |
| 4 | Promote particular retail products | 4.1 | tell customers about promotions clearly and in a persuasive way |
| 4.2 | identify and take the most effective actions for converting promotional sales into regular future sales |
| 4.3 | gather relevant and accurate information about the effectiveness of promotions, and communicate this information clearly to the right person |
| 4.4 | record clearly and accurately the results of promotions |
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